Mondelēz unveils latest launches for Christmas 2021

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Mondelēz International has added several new launches to its Christmas portfolio, including new products from Cadbury Dairy Milk, Maynards Bassets and its biscuit range.

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Within the self-treat segment, Mondelēz is bringing back Cadbury Puds, individually wrapped chocolate balls filled with a hazelnut truffle and rice crisp pieces (35g; 60p).

The launch aims to “bring new shoppers into the individually-wrapped self-eat category”, as Mondelēz said the self-treat occasion is on the rise.

Cadbury Dairy Milk’s tablets range will see the launch of a Winter Orange variant, featuring orange nugget inclusions and a festive pack design (95g; £1.49).

Mondelēz will be launching a new pack design for its Maynards Bassetts seasonal sharing bags, including Wine Gums Frosted and Jelly Babies Snowmen (165g; £1.32).

The company’s Advent Calendar portfolio will see the addition of a Cadbury Dairy Milk Build Your Own Christmas Tree calendar.

Each 267g calendar features a pop-up Christmas Tree to decorate and a Cadbury chocolate behind every door (£5.99).

The Cadbury Advent Calendar range will also see the launch of a Freddo Colour Me In calendar, featuring white colouring pages and chocolate Freddo characters (102g; £3).

New designs will be rolled out across the original Cadbury Dairy Milk Advent Calendar (90g; £2.19) and the Green & Blacks Advent Calendar (360g; £12.99).

The same design for the Cadbury Dairy Milk calendar will also run across Cadbury’s Tree Decorations, which now feature a new hollow shape and improved packaging (72g; £1.50 or 108g; £2.50)

Tapping into an increasing in baking occasions, Mondelēz is launching a Cadbury Dairy Milk Chocolate House, made up of Cadbury White Buttons, Cadbury Dairy Milk Gingerbread, Cadbury Dairy Milk Winter Wonderland, Cadbury Dairy Milk tablets and Cadbury Flake (900g; £14).

Mondelēz is also launching a multi-pack of Freddo Christmas Crackers, each filled with two Cadbury chocolates and a toy (125g; £5).

The company’s selection box portfolio sees the addition of an adult selection box, featuring two Cadbury Dairy Milk Winter Wonderland bars, a Cadbury Dairy Milk Gingerbread bar and the new Cadbury Dairy Milk Orange Winter edition bar (415g; £5.95).

The Fry’s selection box sees a new design and Orange Cream bar (249g; £2.99).

Cadbury is continuing its partnership with designers to launch a limited edition Cadbury Roses tin featuring a Cath Kidston pattern (800g; £9.99).

The Cadbury Heroes tub also gets a new design this year (800g; £9.99).

Within the Cadbury biscuit portfolio, Mondelēz is adding Cadbury Snowy Fingers in a limited edition winter-themed box (115g; £1.39).

Mondelēz is also launching a Cadbury Fingers Festive selection box, featuring Cadbury Dairy Milk Fingers, Cadbury Bournville Fingers and Cadbury Orange Fingers, (342g; £4.50).