Ferrero gears up for Christmas with new launches

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Confectionery company Ferrero has unveiled a range of new products for its Christmas 2021 portfolio.

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New for Ferrero’s Rocher range is a Grand Rocher Dark; a 125g dark chocolate Ferrero Rocher, retailing at £5, which the company said is “ideal for gifting and sharing”.

The launch will be supported by POS and digital assets.

Thorntons Cheeky Reindeer and Cheeky Elf hollow chocolate figures will be available in a new 90g format, retailing at £2.50 each.

Ferrero said the figures will liven up the popular Christmas stocking occasion and provide families with a premium treat.

Ferrero is also launching a 167g Kinder Bueno Advent Calendar, retailing at £7.

Available from September, the calendar will feature eight classic, seven white and seven dark Kinder Bueno bites behind each door, with door 24 hiding a full-sizes classic Kinder Bueno.

The Kinder brand is also undergoing a packaging refresh across its Christmas portfolio.

Levi Boorer, customer development director at Ferrero, said: “We have developed our seasonal range across Kinder, Ferrero Rocher and Thorntons to provide both individual treats and sharing formats to meet shopper demand for all occasions.

“Although our core range may be available all year round, our Ferrero Rocher and Thorntons range make great gifts during seasonal occasions.

“We have also recently rolled out our new Ferrero Rocher Chocolate Bars and Thorntons Pearls, which will give shoppers even more choice within the premium chocolate segment when it comes to me-time moments and sharing with friends and family.”