Oreo offers musical prizes with on-pack competition

The “Press Play To Win” competition allows shoppers to scan any pack of Oreo with their phones to be in with a chance of winning a range of music prizes, including headphones, speakers and a personalized Oreo mixtape featuring a unique Spotify code.

Top prizes include tickets to a music festival of their choice in 2022.

The competition is being supported by social media, digital and PR activity and in-store POS material.

Bryony Tate, brand manager for Oreo at Mondelēz International, said: “At a time when people are excited about getting back together and re-connecting with their friends and family, this exciting new Oreo promotion harnesses the universal power of music to offer an ideal, personal way for people to connect with their friends.”