Wolf Blass launches £1m luxury travel campaign

The “Why Settle When You Can Soar?” campaign is running until 31 December and offers consumers the chance to win “once-in-a-lifetime” travel prizes worldwide.

Around 900,000 Wolf Blass bottles across the UK feature QR codes that when scanned, will enter a shopper into a competition to win £1,000,000s worth of instant prizes and credits, including a stay at a beachfront hotel in Barbados, a sat in an igloo in Lapland and a beach and safari holiday in Kenya.

There are also £250 vouchers available to win and redeem on the Secret Escapes website and 40,000 winners will be given £25 vouchers to use on a holiday of their choice (minimum £125 spend to redeem).

The campaign is being supported in-store and on social media.

Ben Blake, marketing director Treasury Wine Estates, said: “As the UK has been under lockdown and subject to numerous travel restrictions, we wanted to give Wolf Blass customers the chance to soar once again and to take part in new experiences.

“We’ve invested heavily in marketing support for Wolf Blass and plan to continue taking the brand from strength to strength, engaging in memorable activations that put experiences and exploration at the forefront of our consumer engagement strategy.”