Anwar, who has owned and operated the store for the past 18 years, having taken it over from her father who bought the store 40 years ago, invested £250,000 to extend the store frontage up to pavement level, increasing the shopfloor area by more than a third to 1,900sq ft.
Shopper data, compiled as part of Costcutter Supermarket Group’s Shopper First: Drive Five to Thrive business growth programme, pinpointed a mix of Younger Tonighters, looking for fresh easy meals to go, and Busy Impulsers that want healthy and fresh produce for their families. As a result, key categories within the store now include an extensive chilled, frozen and hot food-to-go from the newly installed in-house bakery, as well as an extended craft ales and lagers, wines and spirits offer.
The store also offers shoppers access to hundreds of Co-op Own Brand products, a Fwip machine and Snowshock Fizzee machine, an ATM, Paypoint, and lottery services.
Anwar said: “We’re absolutely delighted to have finally re-opening the store. It’s taken a full team effort to create the new-look store and Costcutter have guided and supported us through every stage of the journey, from planning the extension to range selection.
“We’re now in a position where we can offer shoppers everything they need for a weekly shop and so much more, right on their doorstep. Feedback from shoppers has been incredibly positive, which makes all the upheaval worthwhile.”
The store is open 7:00am-10:00pm Monday to Saturday and 8:00am-10:00pm Sunday.