Talking Retail Grocery and product news for independent retailers
The competition is rolling out across the Nature Valley Crunchy range until 19 August, offering three VIF (Very Important Family) Family weekend tickets, 10 Family weekend tickets and 100 pieces of branded merchandise.
It will be supported by TV, video-on-demand, digital and audio advertising and social media, influencer and in-store shopper activity, as part of Nature Valley’s £2m investment into its “Get Out More” campaign.
Due to take place at Powderham Castle in Devon, Nature Valley Gone Wild Festival with Bear Grylls is an “action-packed family friendly festival” aimed at adults and children aged six to 18.
Headliners include Mel C and Scouting For Girls, along with Kaiser Chiefs, Razorlight and Ministry Of Sound Orchestra.
Younger guests will be able to enjoy CBBC favourites, Andy & The Odd Socks and Dick & Dom.
