Nisa unveils end-of-year deals for retailers

By Éilis Cronin in Industry News 31st August 2021

Nisa is launching its annual end-of-year sales campaign, with a string of weekly deals running through to the first week of 2022.

Previously known to shoppers as ‘The Big Countdown’ campaign, the string of weekly deals will focus on value and will provide Nisa partners with 15 one-week-only deals.

Each of the deals included in the campaign will feature on the Nisa consumer leaflet, in national press adverts, on Nisa FM and across all digital channels.

The campaign will also be supported with dedicated in-store point-of-sale.

Hannah Goodwin, seasonal manager at Nisa, said: “As we start to move away from the summer months, consumers’ shopping habits change, shifting to place more focus on value.

“We anticipate shoppers will be actively looking to re-stock their cupboards with staple lines in the lead up to the Christmas period and the One Week Deals are perfectly placed for those looking out for a bargain.”

The one-week deals will encompass a broad range of categories including household essentials, confectionery, chilled, and beers, wines, and spirits.