Henderson Group revamps food-to-go range

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Henderson Group has partnered with food-to-go manufacturer Around Noon to “enhance” Henderson’s Daily Deli lunch range, “in light of consumer shopping changes during lockdown and as restrictions lift”.

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The new range includes two new sub-ranges to create 12 new products: the Nice and Simple range “uses key simple ingredients to provide great value for money” and the Choice range “brings a selection of under 400 calorie, vegan and vegetarian options of sandwiches, wraps salads and snacks”.

The range will be available to more than 130 Spar, Eurospar, Vivo and Vivoxtra stores, as well as all Henderson Retail operated outlets

A recent food-to-go report from Lumina Intelligence found that 34% of people are planning to continue to work from home in the future and 38% will “seek out ‘at-home to go’ alternatives from local stores for their lunch”.

Neal Kelly, fresh foods director at Henderson Group, said: “Over the past year, with more and more shoppers choosing Spar and Eurospar for all of their shopping occasions, we have closely monitored the shift in consumer behaviour and identified opportunities to grow our lunch on the go options.

“It is this need for forward thinking and quick turnarounds that makes our working with local suppliers such as Around Noon even more important.

“Adjusting our products to fit the market is crucial to the success of our retailers, and whether working from home or back in the office, we know consumers will continue to seek out ‘to go’ lunch options.”

Gareth Chambers, chief executive of Around Noon, said: “We are carefully considering what shoppers want to eat.

“The rise in consumers turning to veggie and vegan diets, or taking a flexitarian approach, has seen us develop products that makes it easy to maintain various lifestyle choices.

“Also, with weather improving and restrictions easing we wanted to further enhance the Daily Deli range and give consumers even more choice when planning their perfect picnic.”