Tiger Tiger inspired by street food to launch noodle meals

The Asian Street Meals range consists of Singapore-style Chilli Chicken, Japanese-style Teriyaki and Hong Kong-style Sesame Chicken flavours, each retailing at £1.69 per pack.

Each pack contains one portion of soft noodles with seasoning oil, soy sauce and vegetable garnishes in a microwavable tray.

The launch is supported by advertising and social media campaigns, as well as a new website and in-store activity.

The range represents a “great opportunity” for retailers to make the most of the growing consumer demand for “high quality and convenient at home taste adventures”.

Debbie King, sales and marketing director at Tiger Tiger, said: “These delicious noodle meals capture all the magic of Asian street food and deliver it straight to the home or office.

“As consumers seek out ever more exciting flavours and taste combinations, the ambient noodle snacking category looks set to grow significantly which means they are perfectly placed to help retailers tap into this growing demand.”