Talking Retail Grocery and product news for independent retailers
The sport’s popularity in the US is rising with nearly 1 in 3 adults identifying as soccer fans, according to a 2022 Morning Consult survey.
To fuel the country’s growing love for the sport, Frito-Lay said it is thrilled to make the FIFA World Cup viewing experience even more fun and interactive for fans with the launch of the globally inspired Lay’s flavors, Pass the Ball Challenge and other social media activations.
Fans can also participate in the Snacks Skills TikTok Challenge and show off their snacking and soccer skills using the hashtag #soccerORfootball!
“Soccer or Football” was directed by legendary Hollywood director, Michael Bay and will air on digital and television throughout the World Cup.
The commercial features numerous cameos from a cast of soccer legends including Mia Hamm, Javier “Chicharito” Hernández, Tim Howard, Julie Foudy, and Brandi Chastain who join in the classic debate.
Frito-Lay is also creating a game-within-the-game experience and turning yellow and red cards into free yellow and red bags of chips (Lay’s and Doritos) with the Snack Cards social activation. People can participate via Lay’s and Doritos on Instagram.
