Pringles launches festive campaign with football & Christmas ‘mash-up’

By Tony Corbin in Crisps & Snacks 14th November 2022

Pringles has launched its 2022 TV advert which combines two things that are set to be on many people’s minds over the next couple of months – Christmas and football.

Produced by Grey London, the advert is set to a Pringles take of ‘Carol of the Bells’ and celebrates a collision of football and festivities – from a snowman’s head hitting the back of the net, to football baubles and Santa holding an air horn.

Closing with a message of ‘It’s Pringles season’, the 20 second advert nods to Pringles role as one of the most popular sharing snacks for celebration moments.

As one of the top selling food brands at Christmas and with Pringles, for many, being the perfect match for a match, viewers are treated to a fitting mish mash of the two.

Aisling O’Hara, Pringles European marketing manager, said: “Pringles is synonymous with celebrations, from Christmas to NYE and watching the football with friends. This is no ordinary winter, as we experience two of the biggest celebratory events in just one season. Our new advert highlights these moments and demonstrate that Pringles is the perfect snack for any occasion.”

Pringles has also announced that its popular Christmas can designs have returned. This is the first time the brand has released its limited-edition cans with its new-look Mr P.

The limited-edition cans feature snowmen, penguins, Santa and elves, are in stores now.