Talking Retail Grocery and product news for independent retailers
The range includes a Laila Celebration Bhel Puri Kit (500g; £3.15), a Laila Celebration Pan Puri Kit (280g; £3.20), Laila Celebration Royal Choco Biscuits (102g; £1.10), Laila Celebration Cookies (400g; £2.55), a Laila Celebration Dry Fruits & Nuts Gift Box (260g; £5) and Laila Celebration Soan Papdi (500g; £2.15).
The launch is being supported by a Laila Gold Rush campaign, giving customers the chance to win a 24-carat gold coin every day in the build up to Diwali, as well as Diwali displays featuring across independent stores.
Further Laila products will also feature in the Laila Gold Rush promotion including Laila Basmati Rice and Laila Gold Basmati Rice and a selection of other Laila products.
Surya Foods managing director Harry Dulai said: “Diwali is very much the South Asian Christmas.
“It is a time to dress in your finest clothes, spend time with family, cook feasts, exchange gifts and fill the home with light.
“With its own wonderful history and stories it is a great way to explore South Asian culture.
“We are delighted to be part of a move aimed at raising awareness of this important festival to bring it to the attention of more people across the UK.
“Trying new and exciting foods has universal appeal and naturally results in a greater understanding of other cultures.
“We hope this range will inspire more people to try some popular South Asian-inspired treats this Diwali.”
