Talking Retail Grocery and product news for independent retailers
The brand’s “The Fire Inside” campaign aims to show how “wholesome nutrition can feed more than just consumers’ bellies”, supported by multi-million pound activity including TV, digital and social media throughout October and November.
The brand is also driving awareness of the charity by showing empty bowls on limited edition packs of Quaker Oat So Simple and Quaker Traditional Oats throughout the whole of October, as well as pledging to fill one child’s bowl for every pack sold.
