Talking Retail Grocery and product news for independent retailers
The campaign consists of shopper activity throughout September and a 10-second TV advert running until 10 October, as well as a partnership with Netmums.
Petits Filous recently bolstered its Mess Free Drinking Yogurt range with a No Added Sugar variant, available in Raspberry & Apple and Banana & Apricot flavours, following research which found that 58% of parents with children aged four and under are “actively looking for ways to reduce sugar”.
Joanna Goodman, head of marketing for yogurt at General Mills, said: “The launch of Mess Free No Added Sugar drinking yogurt provides parents with a great on-the-go snack option, building on the huge success of the Mess Free format which is now worth £5.7m and growing 60% year on year.”
