Talking Retail Grocery and product news for independent retailers
Talking about the acquisition, Simon Gray, chief executive, Boost Drinks, said: “This is a really exciting next step in Boost’s journey as AG Barr has a proven track record of acquiring and developing attractive brands.
“We are confident that together we will be even stronger positioned to take advantage of a number of exciting growth opportunities.
“Boost will continue to be run independently from the office in Leeds, operating as a standalone supported business unit within the AG Barr Group.
“The Boost team under my leadership will remain exactly the same, as will the way we do business, and the products we offer.”
