Dead Man’s Fingers sweetens up its range with raspberry liqueur

The variant is available now in a 700ml bottle, priced at £17, and has an ABV of 17%.

Rachel Adams, global marketing manager for Dead Man’s Fingers Rum, said: “The cream liqueur category continues to see phenomenal growth, and is now adding the most absolute value year on year to the spirits category in UK off-trade.

“Our delicious new rum-based liqueur is perfectly positioned to help retailers and licensees tap into this significant consumer demand, all under the strength of the Dead Man’s Fingers brand which has already proven its credentials with a host of hugely popular, disruptive and in-demand innovations”.