Brits switch meat-free day due to cost of living

Over half (53%) say Monday is the busiest day of the week and don’t want to try something new on this day whilst one in five (19%) Brits get the Monday blues so prefer to eat what they like on this day.

The research of 2,000 UK adults revealed half (49%) prefer to go meatless on a Friday than a Monday and feel more inspired to cook something different on Fridays. Particularly, as almost half of Brits (46%) admit to now staying in on a Friday to cook instead of going out due to the rising cost of living.

Morten Toft-Bech, founder & chief executive of Meatless Farm, said: “It seems the cost of living crisis is not just impacting what we eat but when. With more people staying in instead of going out on Friday night, there’s been a shift in Brits cooking more meatless meals on a Friday and wanting to try new things as they head into the weekend instead of a Monday.

“So, move over Meatless Monday, it’s all about Flex it Friday!”

There’s certainly no sign that the meat-free trend is slowing down as new research from personal finance comparison site, finder.com suggests more people will be cutting meat from their diets well beyond Veganuary.

According to its research, almost 15.8 million Brit’s could be eating meat-free diets by the end of 2023.