Yeo Valley Organic removes single-use lids 

Instead, reusable lids will be available via the company’s online loyalty scheme by exchanging ‘Yeokens’.

In the build-up to the change, products featured a message telling consumers that the old clip-lids were going to be removed, but that they could obtain reusable lids via the Yeo Valley Organic website. 

The reusable lids need to be washed by hand or put in the dishwasher before being reused. 

Yeo Valley Organic’s head of brand planning and consumer communications, Sebastian Rusu, said: “After successful trials removing clip lids from our Greek style yogurt range, we’re saying goodbye to plastic lids across our 350g and 450g tubs. 

“Making this small change will remove 145 tonnes of plastic a year – that’s the equivalent of 188 Friesian cows, 24 African elephants or 17 tractors.”