Talking Retail Grocery and product news for independent retailers
James – presenter of Saturday Morning on ITV – has been a partner of Cirio’s multi-media campaign since it launched last year, and now returns to ITV to promote the brand’s “unique sustainability credentials.”
Cirio now claims zero impact on climate change and total CO2 neutralisation on its chopped tomato range.
The brand said becoming climate neutral is part its sustainability project and its “tomatoes come from an ethical sustainable Italian cooperative of 14,000 associated farming companies.”
Alongside the TV campaign, online banners and recipes will combine with promotional offers and point of sale of activity in a range of retailers, all featuring the same message – Cirio Chopped Tomatoes are Climate Neutral.
