Old Jamaica back on TV with summer campaign

By Éilis Cronin in Alcohol 21st May 2021

Ginger beer brand Old Jamaica is set to launch a TV advert as part of a £1.5m “Get The Sunshine Vibe” campaign.

The advert will air this weekend on Channel 4, All4, E4, Film4 and More4 and run until the August Bank Holiday.

The advert will be supported by shopper, trade and experiential activity.

The brand said the campaign celebrates bringing the feel-good attitude and carnival vibe of Jamaica to the UK.

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