Heinz campaign celebrates parenting

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Heinz for Baby is launching a new advertising campaign to “celebrate the joy of parenting”.

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The “Pure Joy” campaign will be launching across digital video and social media channels including Youtube, Facebook and Instagram, followed by broadcast and out-of-home channels in 2022.

Georgina Fotopoulou, marketing lead at Heinz for Baby, said: “ We understand parents are faced with more pressures and anxieties than ever before, particularly when it comes to feeding their children, so we want to show how Heinz is a brand that understands their needs and is there, by their side, celebrating the joy in the chaos that parents experience every day”.