WKD kicks off festive social media campaign

The “Merry ChristMATES” campaign consists of an online competition to win festive prizes, including Christmas jumpers, bobble-hats and branded stockings, as well as video content from former Love Island stars Chris Taylor, Brad McClelland and Dale Mehmet.

Alison Gray, head of brand at brand owner SHS Drinks, said: “Last year, WKD consumers got to spend some enforced quality time at Christmas with their close family only.

“Memorable and different as that will have been, we know that fans of WKD like nothing more than to be with their mates to make the absolute most of the festive season.

“Our humorous ‘Merry ChristMATES’ campaign will provide both fun content and festive prizes for WKD consumers to share with their mates.”