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The Alcohol Health Alliance (AHA), says in its latest report that alcohol marketing should be more tightly controlled to protect children and vulnerable adults.
The report, titled “No escape: How alcohol marketing preys on children and vulnerable people”, suggests restrictions on special offers similar to those coming into force on HFSS (high in fat, sugar and salt) foods.
Professor Sir Ian Gilmore, chair of the Alcohol Health Alliance, said: “The constant bombardment of alcohol marketing is a significant contributor to alcohol harm in the UK.
“The glamourisation of a harmful product creates a culture where alcohol is seen as an essential part of everyday life.
“With deaths linked to alcohol at record highs, we are in desperate need of a new approach.”
Christian Wakeford, MP, chairman of the all party parliamentary group on alcohol harm, said: “Restrictions for tobacco advertising have been in place for many years, and stricter requirements have been proposed for junk food advertising.
“Like alcohol, these products can cause harm to our health. Alcohol should be no exception.
“We need to ensure alcohol marketing regulations are entirely independent of the industry and are effective to protect the most vulnerable in our society.”
