Talking Retail Grocery and product news for independent retailers
The new packaging features a cream and gold design, gold-coloured lids and dual language labelling featuring Chinese characters.
The Tiger Tiger range includes Light, Dark and Reduced Salt Soy Sauces, Oyster Sauce, Noodles, Rice Vinegar, Luncheon Meat, Water Chestnuts and Bamboo Shoots.
“The Chinese cuisine world foods category is worth £10.7m and is growing at 39%, which means there are enormous opportunities for retailers to extend their world food zone and really capitalise on the growing trend for home cooking and taste adventures,” said Debbie King, sales and marketing director at Tiger Tiger.
“This range brings together all the core ingredients consumers need to prepare and enjoy authentic Chinese food at home.”
Tiger Tiger will be supporting the range at key selling times, including Chinese New Year, in a bid to increase brand awareness and drive footfall to the fixture.
