Del Monte back on TV after 30 years

By Éilis Cronin in Grocery 6th October 2021

Potted fruit brand Del Monte is launching a TV advert after 30 years off the air, as part of its Jurassic World Camp Cretaceous campaign with DreamWorks Animation and Universal.

The 20-second advert first aired today (6 October) and will run until 31 October across ITV, ITVB and CITV channels.

The advert forms part of a wider campaign that includes promotional products with on-pack QR codes, offering shoppers the chance to win one of two family trips to Universal Orlando Resort for seven nights.

Sam Bennett, marketing controller for Del Monte UK, said: “Our first TV ad in three decades is a great opportunity for us to engage with our audience and share the exciting experiences we’ve created for them; using the latest, interactive technology, whilst also encouraging younger generations to eat more fruit as part of a balanced diet.”