Talking Retail Grocery and product news for independent retailers
Frosty Jack’s Frosé is available in 440ml cans and is targeted at shoppers aged between 18 and 35.
The flavour has been launched to offer increased sales opportunities for the independent retail sector, as “warmer summer weather helps drive increased consumer demand for refreshingly chilled and flavoured ciders”.
Grace Anthony, brand manager for Frosty Jack’s at brand owner Aston Manor Cider, said: “We believe the sweet Frosé is an unexpected variation on what is already a well-known and popular cider.
“We anticipate high levels of demand from young adults willing to ‘crack open the unexpected’ and try something new.
“The flavour of strawberry is synonymous with the summer and sunshine, and we’ve spent time developing a delicious liquid for fans of flavoured cider to enjoy in the summer and beyond.
“Through the extensive distribution reach of Bestway, the coming months will be an ideal time for independent retailers across the UK to drive sales with this innovative new product.”
