Mademoiselle Desserts launches French pastries into Scottish Spar stores

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Bakery brand Mademoiselle Desserts is launching its filled French Mini Beignets into Spar stores across Scotland.

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The pastries are available in three flavours – Chocolate & Hazelnut, Speculoos, and Double Choc.

The brand said the range will bring a premium and more permissible French twist to everyday snacking and dessert occasions.

Gareth Jones, commercial director at Mademoiselle Desserts UK Group, said: “Healthier eating has been a fast growing trend lately, and a real challenge for our sector.

“Paradoxically, while the COVID-19 crisis has accelerated this trend further, it has also revived the need for comfort and indulgence, therefore making the importance of permissible treats even greater.

“Our Mini Beignets are a real delicacy with their indulgent fillings but their bite-size, along with the top quality ingredients we use, make them much healthier than usual doughnuts for both adults and kids.

“Data has shown a strong increase in snacking since the first lockdown as people working from home are looking for multiple occasions to break their daily routine and reward themselves but also getting more opportunities to enjoy sweet breaks with their kids.”