Patak’s launches television campaign

By David Shrimpton in Grocery 24th January 2022

Indian food specialist brand Patak’s has launched a television advertising campaign that is being broadcast from this month.

The campaign, with the tagline “Patak’s Makes Perfect”, will be broadcast on Channel 4, ITV and Sky.

The advert “celebrates the brand’s family heritage, showing how they have strived from generation to generation to perfect their recipes”.

The £1m campaign will air until 10 April 2022 through terrestrial and on-demand programmes across ITV, Channel 4 and Sky, as well as on YouTube.

Chris Heyn, director of UK world foods marketing at AB World Foods, said: “Patak’s has been the staple of Indian cooking at home for millions of UK households for generations.

“We want to remind viewers that if they’re creating Indian food at home, Patak’s is the only choice as there are generations of Pathak family experience, knowledge and care in every jar, ready to help them give their family and friends delicious, authentic dishes every time.”