Talking Retail Grocery and product news for independent retailers
Available until 31 December, limited-edition cans will feature bold artwork from the three iconic games: Halo Infinite, Fallout and Elder Scrolls Online.
Each can includes a QR code that gives players a one-month membership to Xbox Game Pass Ultimate (RRP: £10.99) and also gives fans a chance to win a range of Xbox prizes, including the next generation Xbox Series S console.
Ben Parker, Great Britain retail commercial director at Britvic, said: “Stimulant energy is the largest category in impulse, with stimulant shoppers spending 80.3% more than soft drink shoppers in OOH on average. Our latest partnership and on-pack promotion with Xbox is sure to boost sales even further for retailers.”
The limited-edition Rockstar Energy Drink cans will be available to purchase in 500ml offerings across the grocery and convenience channels.
Full competition T&Cs can be found here.
