Wall’s launches new Twister Fruit Zingerrr ice lolly

By Riana Rae Brown in Frozen 26th January 2023

UK supplier Unilever is introducing Wall’s first ever sweet and sour ice lolly with the launch of the Twister Fruit Zingerrr.

The ice lolly has a combination of tangy apple, sour lemon and sweet blueberry flavours and is made with real fruit juice, no artificial flavours or colours and contains 65 calories per serving, says Unilever.

The Twister Fruit Zingerrr is available in a multipack of four with an RRP of £2.25, and as a single lolly with an RRP of £1.40.

The new product joins Unilever’s Responsibly Made for Kids range, with a logo on pack to communicate the company’s commitment to ensuring all products within this range are responsibly communicated, sold and developed.

The lolly is also the latest addition to Wall’s Kids’ portfolio of products, which the brand says is now 100% HFSS compliant following reformulations.

Jennifer Dyne, head of ice-cream UK and Ireland at Unilever, said: “In a competitive marketplace, sometimes you’ve got to twist things up to stand out from the crowd and the Fruit Zingerrr, with its bold and vibrant flavour profile and bright colourful look, does exactly that.

“We’re in no doubt that this striking innovation will have huge stand out on shelf – it’s bright, fun and hard to ignore.”