Two new flavours announced in McCoy’s brand-new crisp range

By Riana Rae Brown in Crisps & Snacks 26th January 2023

Snack manufacturer KP Snacks has unveiled a new product range for the crisp brand McCoy’s, McCoy’s Epic Eats.

The Epic Eats range features two new products, Nacho Cheese and Spicy Salsa.

Rolling into stores from 20 February, the products will be available in a 45g format with an RRP of £1, and a 65g price-marked-pack format for £1.25.

The launch will be supported by a media campaign spanning radio and social to drive awareness of the new product range.

Running from February to March, the Epic Eats radio activity is part of McCoy’s ongoing partnership with Global radio and will feature a range of on-air adverts, including a competition offering listeners the chance to win an “epic adventure.”

KP Snacks said the new range is positioned to attract younger shoppers to the category and the McCoy’s brand.

Matt Collins, trading director at KP Snacks, said: “Consumers are always looking for products that are new and differentiated and McCoy’s is famous for its unique and dynamic flavour proposition.

“We’re supporting our retailer partners with an exciting new product range delivering the right flavours in the right formats to drive sales”.