McColl’s adopts personalised receipts to give targeted offers

McColl’s is to start using Ecrebo’s OnPoint receipt marketing system, which will be rolled out to all McColl’s partners.

The deal follows a trial of Ecrebo’s software at tills in several McColl’s stores.

Richard Crampton, McColl’s chief commercial officer, said: “The importance of the local McColl’s store for our customers has never been clearer.

“Our partnership with Ecrebo is all about better understanding their needs so we can provide a more tailored and relevant shopping experience, rewarding them with offers that are tailored to their shopping in real-time.

“Ecrebo’s software enables us to reach every shopper with bespoke savings whilst giving us the flexibility to target coupons to specific stores or product categories across the estate.”

David Buckingham, chief executive at at Ecrebo, said: “McColl’s customers will receive regular, relevant targeted offers to encourage them back in, to buy the things they want and need from their local store.

“This is another major retail chain in the UK who are adopting this technology and the results so far have been really encouraging.”