Weetabix tackles New Year breakfasts with latest TV advert

By Éilis Cronin in Grocery 4th January 2022

Weetabix is returning to TV with an advertising campaign encouraging consumers to “start the day right by trying out even more new ways of eating their beloved Weetabix”.

The £1.5m “New Year, New you-a-bix” campaign is running across TV, video-on-demand and social media platforms throughout January and February, supported by shopper marketing.

Gareth Turner, head of marketing at Weetabix Food Company, said: “Once again Weetabix is investing significantly during January and February, and we expect the campaign to help us fill more bowls than ever before.

“’New Year, New you-a-bix’ takes a light-hearted look at some of our new year resolutions and aims to inspire the nation to start 2022 (and the day) in the best possible way.

“It’s going to be a year of change given HFSS, which will affect the way some cereals can be supported in-store and through advertising.

“As the entire Weetabix-branded range is already HFSS compliant, with no need to reformulate, we are in a position where we can continue to confidently invest in our brands throughout 2022 and beyond.”