Talking Retail Grocery and product news for independent retailers
The 60g packs are priced at £1.25 and will roll out into stores from mid-February.
In addition to their PMP format, the snack manufacturer’s Mini Chips range has undergone a packaging update, which KP hopes will “enhance the brand’s appeal.”
The launch of the new products comes alongside a pricing restructure across KP Snacks’ PMP portfolio. Prices range from 40p for KP Snack’s value brand, Space Raiders, to its bestselling PMP, Hula Hoops Big Hoops BBQ Beef, valued at £1.25 for a 70g pack.
Matt Collins, trading director at KP Snacks, said: “With inflation biting, the role of PMPs in wholesale and independent convenience retail will continue to grow in popularity and importance, demonstrating value to customers in these challenging times.
“At KP Snacks, we are committed to continuing to expand our extensive PMP portfolio with the right brands, flavours and great value price points to bolster sales for our trade partners.
“With the evolution to our PMP portfolio, we can continue to offer compelling and appropriate shared margins on our price-marked packs, whilst supporting new key PMP price points across our range including £1.25.”
