Ten Locks expands portfolio with English gin range

By Éilis Cronin in Alcohol 7th April 2021

Drinks distributor Ten locks is adding gin brand Langley’s to its portfolio, as part of its “entry into English gin”.

Langley’s London Dry, Old Tom and First Chapter gins are available now and retail between £20- and £30.

The move coincides with a campaign for Langley’s called “Gin. As It Should Be”, which will be featured across new labels on the three gins, supported by a digital campaign.

Becky Davies, head of commercial at Ten Locks, said: “The boom we have seen in gin will prevail, as innovation keeps coming and consumers continue to buy into premium spirits which offer excitement.

“This has resulted in the heart of gin, its classic flavour profiles, getting somewhat lost.

“As consumers become even more discerning in their drinks, Langley’s epitomises how gin should be.

“Fuelled by its new look and Gin. As It Should Be campaign, the brand is incredibly well placed to cut through the competition in 2021.”