Talking Retail Grocery and product news for independent retailers
Containing 20g of protein and 217 calories, the addition will be the fourth protein bar to launch under the Snickers brand, following the launch earlier this year of Snickers Hi Protein White Chocolate bar.
Michelle Frost, general manager at Mars Chocolate Drinks & Treats, said: “Snickers is our number one performing brand within our specialist sports range of products and seeing how well the crisp products have performed elsewhere in the business, it made sense to make Snickers Hi Protein Crisp our next new product.
“Snickers Hi Protein White Chocolate bar became our second best-selling protein bar after launch and has continued to perform at this level, with sales second only to our original Snickers Hi Protein bar.”
The new 55g bars come with a recommended retail price of £2 and are available to retailers in packs of 12.
