Strings & Things brings back Halloween and Winter packaging

The Halloween packaging is available now across its Cheeshapes, Cheestrings and Yollies packs and includes 18 new Cheeshapes designes, 16 Yollies motifs and 48 limited edition collectable Rare Scare Cheestrings characters.

Rolling out from 2 November, the Winter-themed Strings & Things packaging will be available across its Cheeshapes range, featuring a range of new festive shapes such as a snowflake, penguin and reindeer.

Melissa Sargeant, brand manager at Strings & Things, said. “Halloween and Christmas are such important occasions for kids and their families so we wanted to ensure we’re providing them with eye-catching and fun snacking options that would excite them.

“The limited-edition reimaging of the classic Cheeshapes also builds excitement for consumers and helps retailers maximise their in-store opportunities this year.”