Talking Retail Grocery and product news for independent retailers
The campaign heroes the brand’s new “Satisfyingly Long Lasting” proposition and consists of two TV adverts and video-on-demand, press and social media activity.
A second wave of activity is planned for early 2022.
Russell Tanner, marketing director at Valeo Snack Foods said: “Fox’s has an impressive 91% brand recognition, but we need to build on this awareness and encourage reappraisal of the brand, highlighting the adventurous new flavour extensions on offer and getting consumers excited about the Fox’s brand again.
“We’re ready to revitalise boiled sweets and support retailers to drive sales in an often-neglected category.”
