Pot Noodle supports vegan shoppers with Fusions range

By Éilis Cronin in Grocery 1st September 2021

Pot Noodle has added a vegan Fusions range to its portfolio, in a move designed to “cater to the more experiential shopper”.

The Fusions range includes three Asian-inspired flavours – Katsu Curry, Chili Chicken and Thai Green Curry – in 100g pots retailing at £1.39.

Brand owner Unilever said the range is set to bring newcomers to the hot snacks category and provide something new for existing Pot Noodle fans.

It said three out of four shoppers are looking for plant-based ranges in the hot snacks category.