Talking Retail Grocery and product news for independent retailers
Rolling out this month, the design aligns with the 650ml bottle and “perfectly encapsulates the brand’s global recognition and thirst for adventure”.
The launch will be supported by a media investment as well as marketing support across London this autumn, including paid-for social media, out-of-home advertising displayed around the city and pallet displays in retail stores.
As part of this launch, Guinness Foreign Extra Stout has partnered with Caribbean food and lifestyle platform, Original Flava to produce a selection of recipes which include the stout as an ingredient.
