Talking Retail Grocery and product news for independent retailers
Until the 31 October shoppers can scan QR codes on limited edition packs of Fanta Orange and Fanta Orange Zero, in plain and price-marked 330ml cans and 500ml and two-litre bottles, to find out instantly whether they have won.
Prizes include cash, home entertainment systems and movie night supplies.
Runners up will receive exclusive digital content to “scare their friends and family with instead”.
The promotion will be supported by a multi-million-pound marketing campaign including paid social media, TV, digital and out-of-home advertising, as well as in-store activations. POS materials will be available from My.CCEP.com from October.
The on-pack promotion will help retailers tap into “consumer demand” for soft drinks at Halloween –specifically flavoured carbonates, which CCEP said enjoyed an extra £5.5m in sales in the run up to Halloween last year.
The campaign will capitalise on Fanta’s “longstanding popularity during the spooky season” – one in four flavoured carbonates purchased in October 2020 was a Fanta.
Martin Attock, vice president of commercial development at Coca-Cola Europacific Partners GB, said: “We saw a 6.5% increase in Fanta’s value sales in the four weeks to Halloween 20208, despite Covid restrictions limiting celebrations for many.
“This year, we want to give loyal Fanta fans and retailers the best Halloween ever, with a scarily-good prize pool worth more than £50,000 and a sales driving marketing and activation campaign which will keep Fanta front of mind with shoppers during this growing seasonal event and take full advantage of the sales opportunity it represents.”
