Talking Retail Grocery and product news for independent retailers
Following the budget announcement earlier this week, JTI is supporting retailers and wholesalers by keeping the price low on Sterling Essential Rolling Tobacco 30g, as well as introducing a brand new 50g format to.
The 50g format retails at £21.20 and comes as JTI announces it will maintain the low prices across its entire Sterling Essential range, following the budget announcement last week, including the £12.95 RRP for its 30g pack.
JTI said the roll-your-own category is growing 14% year on year and Sterling is the fastest growing roll-your-own brand.
Mark McGuinness, marketing vice president at JTI UK, said: “With more and more existing adult smokers purchasing value roll-your-own brands over the past year, there has never been a better time to expand the Sterling Essential Rolling Tobacco range into a new format.
“With the demand for value roll-your-own products a key trend in the market, we want to support our retailers and wholesalers so that they can meet this demand by offering a quality brand with competitive prices.
“We would recommend retailers price the product at the recommended price and stock both the 30g and 50g formats to offer choice to customers and make the most of the profit opportunity available.”
