Ferrero taps into premium sharing with Thorntons Pearls launch

By Éilis Cronin in Confectionery 5th August 2021

Ferrero has expanded its Thorntons boxed chocolate range with the launch of Thorntons Pearls.

The range is available in Hazelnut Delight and Salted Caramel Sensation variants in 167g packs, retailing at £4.50.

The launch is supported by TV, sampling and shopper and social media activity.

Available from 2^nd August across grocery and convenience, the range offers shoppers the perfect treat to enjoy while sharing moments of delight with loved ones.

Ferrero said Thorntons Pearls are a must stock for retailers who are looking to bolster their premium sharing ranges.

Levi Boorer, customer development director at Ferrero, said: “We have seen significant growth of 16% in the ‘give to share’ segment, which is currently worth £291m in the UK market.

“The launch of Thorntons Pearls not only cements Thorntons’ leading brand position in boxed chocolate, but also serves to help drive sharing occasions by offering shoppers a high quality proposition alongside the existing Thorntons gifting range.”