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From 5 to 18 August, 230 Blakemore Retail and independent Spar stores across Wales will be joining with producers to celebrate and promote Welsh food and drink in-store and on social media.
Point-of-sale materials, as well as social media activity featuring the #CaruCymruCaruBlas #LoveWalesLoveTaste campaign, will enable shoppers to identify a host of Welsh food and drink products easily.
The campaign celebrates Welsh food and drink. It was initially launched last summer by the Welsh Government working in partnership with Menter a Busnes to support producers and retailers during the Covid-19 pandemic.
The campaign is also in tune with the ‘Value of Welshness’ research carried out for the Welsh Government, highlighting the growing importance of Welsh produce to consumers in Wales.
The Welsh Food Fortnight campaign has been arranged by the Food & Drink Wales Fine Food Cluster in conjunction with A.F. Blakemore.
A total of 139 independently owned Spar stores across Wales and 91 Blakemore Retail stores are taking part.
AF Blakemore category controller Patrice Garrigues said: “As a business, A.F. Blakemore is pleased to be working in collaboration with many Welsh brands across various categories. Our partnership offers them a route to market for their products.
“Having quality Welsh products in our Spar stores is something that our customers enjoy as part of our range; it gives them choice and the opportunity to support, in many cases, a local business.
Fine food cluster manager Jayne Jones said, “Spar is a fantastic platform for Welsh food and drink products in Wales, and this campaign builds on activity undertaken in 2015.
