KeyStore supports foodbanks for third Christmas in a row

It is the third successive year that the symbol group has asked its retailers to support the scheme, which works by asking customers to put products in collection bins placed inside stores.

The bins are intended for non-perishable products including cereals, rice and pasta, pasta sauces, tinned meat and vegetables, tea, coffee, biscuits, UHT milk and fruit juice.

Non-food items are also welcome, such as toiletries or laundry products.

Craig Brown, chief sales and marketing officer at JW Filshill, the wholesaler which supplies KeyStore, said: “Our Christmas foodbank campaign has been hugely popular with KeyStore retailers with many now supporting their local foodbank throughout the year, not just during the festive season.

“In an ideal world no one should have to use a foodbank but sadly they are under more pressure than ever before.

“So placing a wire dumpbin – which we supply free of charge – in an empty space in their store is an effortless way for retailers to support their local community and help those in need.

“We have already made a massive difference to many communities across the length and breadth of Scotland and the north of England.”

KeyStore is also inviting retailers to engage with children’s nurseries in their area by donating Christmas selection boxes after Chris Watson of KeyStore Corseford in Johnstone, Renfrewshire, one of the leading symbol group’s most prolific community supporters, spoke to his local nursery and discovered that they do not receive the same financial support as primary and secondary schools.