Dead Man’s Fingers limited edition design supported by £250k campaign

The £50 bottles include three different designs, including flaming red and green skulls, available in 1.75-litre packs to “tap into the trend for larger pack sizes”.

The brand has also kicked off a sampling campaign running until 4 September, providing slushy samples made from Dead Man’s Fingers Rums to 12 cities throughout the UK.

James Stocker, marketing director at brand owner Halewood Artisanal Spirits, said: “We know that our fans love the personality and iconic skull imagery of Dead Man’s Fingers Rum.

“This summer we are excited to bring a new take on this with our new, limited edition flaming skull bottles, which capture the unconventional nature of the brand.”