Horlicks campaign supports parents this summer

The Horlicks Summer Club is being hosted on the Horlicks website and provides shoppers with “lots of free, fun activities to help them entertain children” throughout the month of August.

The activities include a homemade pizza party and make your own ice-cream, as well as a Pirate Treasure Map challenge and a Nature Trail Hunt.

Michelle Younger, head of marketing at Horlicks, said: “We are immensely proud of our long heritage as a family favourite for nearly 150 years and cherish the part we have played in supporting generations.

“After such a turbulent year, and the everyday stresses of home life and keeping the children happy and entertained, we are keen to offer help to those looking after young children as the next phase of our #TimeForAHorlicks campaign.

“Our brand insight has demonstrated that the Horlicks Summer Club could be a very welcome addition in many homes over the holidays.”