Spar rolls out own-label household cleaning range

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Spar is launching a new range of own-label household cleaning and paper products.

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The 12-strong Spar Home + range is rolling out into Spar stores across the UK and are “ideal for everyday use”.

The range includes:

  • Thick Bleach Original 750ml
  • Thick Bleach Lemon 750ml
  • Washing Up Liquid 500ml
  • Washing Up Liquid Lemon 500ml
  • Fabric Conditioner Bluebell & Orchid 750ml
  • Fabric Conditioner Jasmine & Honeysuckle 750ml
  • All-in-1 Original Dishwasher Tablet 12x30pcs
  • Antiseptic Disinfectant 500ml
  • Liquid Toilet Cleaner 750ml
  • Anti-Bacterial Multi Surface Wipes 80s
  • Anti-Bacterial Cleaner Trigger Spray 750ml
  • 4-in-1 Multi Surface Trigger Spray 750ml

Amrit Rebello, Spar UK senior brand manager, said: “The total homecare category has seen significant growth year-on-year-on-year, following a surge of purchases at the beginning of the pandemic.

“The largest growth in the category sits within household cleaning, covering kitchen, bathroom, multi-purpose and floor.

“Over the last 12- to 18-months we have seen how products with disinfecting properties have soared in demand, including disinfectants, bleach and multipurpose cleaners.

“To help these products stand out in-store and to enable customers to actively recognise the range, we have created a new design which incorporates a sub brand new to Spar, called Spar Home +.  The + sign represents power, a key aspect of what customers would expect from cleaning products.”