Bestway launches ambitious recruitment campaign

Bestway’s brands include Best-one, Costcutter, Bargain Booze and Mace as well as several other groups.

Mike Hollis, Bestway retail director, said: “We know that ‘one size does not fit all’ and that’s why each of our symbols offer something different within our estate portfolio.

“We’re excited to be showcasing our offer and reaching out to retailers with the launch of this new recruitment campaign that clearly sets out the benefits of our core brands and our combined proposition.”

Bestway Wholesale’s managing director, Dawood Parveez, added that Bestway had become “the champion of the independent retailer”.

He said: “We always offer a unique proposition within the market place, offering independent retailers the right option for them within our family of businesses.

“There is no better time for us to go the market with an ambitious recruitment campaign offering immense opportunity based on a 45-year heritage and proven success.

“Whilst market conditions are changing – out of change comes opportunity and we are right at the forefront of investment, adapting to changing consumer behaviours and tracking trends and developing online platforms to support our retailers, whilst increasing consumer recognition of our leading symbols.”