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The campaign will launch on 27 January in the same week that the Pokémon Legends: Arceus game debuts and will offer shoppers the chance to win 100 prizes each week, including Nintendo Switch Consoles, Pokémon plush, copies of the Pokémon Brilliant Diamond and Pokémon Shining Pearl games and cards from the Pokémon Trading Card Game.
The promotion will run across packs of Batchelors Super Noodles and Pasta ‘n’ Sauce
Naomi Shooman, brand director for quick meals, soups and snacks at Premier Foods, said: “Following on from the previous success of gaming partnerships for Batchelors, we are delighted to be joining forces with Pokémon this year, the highest media grossing franchise in the world.
“Our on-pack promotion will give shoppers the chance to win a range of prizes and Pokémon products set to attract new shoppers to the category and encourage existing Batchelors fans to grab a pot or pack of Super Noodles or Pasta ‘n’ Sauce more often.
“We know that Batchelors is particularly popular with those aged 35- to 44-years-old, coupled with Pokémon’s wide-ranging appeal to younger adults, we see the partnership as a real recipe for success.”
